They all look kind of alike, don’t they? Right down to the color scheme. I’d guess the predominant color in these ads — blue — springs from the fact that most people have blue or blue-green eyes. (The figure is 47%, according to the American Academy of Opthamology. The next-highest color is dark brown with 25%.) All the irises visible in these ads are certainly blue.
This leads me to wonder if LASIK ads in parts of the world where eyes are predominantly brown are different. I’ll see if I can find some ads from, say, India and post them here later.
In the meantime, there is a lot more to be done with these ads. What other themes do people see?
Erin Anne Clark 
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